Wear your mood.
Slip into our core line of shirts – perfect for those who love to self-express with a touch of self-loathing.
Wrap yourself in loathing.
Discover our latest hoodies – effortless style for those who embrace simplicity with a hint of self-deprecating charm
Don your intrusive thoughts.
Our hats aren't just accessories; they're statements of unabashed self-awareness and ironic flair.
Access your apathy.
Explore our latest accessories – for those who carry simplicity with a smirk.
We're not just selling clothes; we're crafting a community for the beautifully misunderstood. Every purchase fuels our no-BS approach to support and advocate for mental health initiatives.
*10% of EVERY SALE is evenly split, with 5% going to the National Alliance on Mental Illness (NAMI) and another 5% to Mental Health America.
T-Shirts.
Stand out in understated style: Our tees are for the misfits who wear their hearts on their sleeves. Perfect for those who find comfort in the outskirts of the ordinary.
Hoodies.
Wrap yourself in the comfort of the outskirts: Our hoodies are a haven for the outcasts, blending in-the-shadows style with a touch of rebel warmth. For those who find solace in being uniquely unorthodox.
Headwear.
Crown your unconventional spirit: Our hats are more than just headwear, they're a nod to the nonconformists. Ideal for those who walk their own path, with a style that's as unapologetically unique as their perspective.
Accessories.
Small tokens, big statements: Our buttons, magnets, journals, and stickers, and more, are for the voices in the back row, the thinkers, the dreamers. They're the perfect companions for those who express their unique identity in whispers, not shouts.
Get early access to new launches and our best self-care tips.